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Posts Tagged ‘Beauty’

Will it go down as comparable to the night that Domingo first crept onto the stage at La Scala? Or the opening night of Fiona’s Shaw’s “Hedda Gabler”? Or The Beatles at The Tavern (a venue which claims to hold no more than 200, but which appears on that night to have swelled, Tardis-like to accommodate a good couple of thousand…)? Possibly not.

However, it was a Planning tour de force, and culminated in my most senior client saying “Sold. I buy every word. Absolutely brilliant.”

Was that nice? Yes, yes it was (and I would be a lying disingenuous idiot if I pretended otherwise, but I can say with absolute honesty is what really excites me is that we will now, on the back of this strategy be able to do some creative work that will revitalise a major brand (which, if I’m honest, hasn’t had the advertising it deserves for a long time, whatever Messrs. Millward and Brown have to say to the contrary…) – and will see a turnaround in its fortunes. I cannot wait to talk to the creatives about it more – and that’s always a good sign (as opposed to the feeling that one can have, a bit like having shat oneself, when you know all too well that what you want to try and engage them in is sun-standard, like trying to argue Judi Dench into appearing in “Holby City”). Whether or not I will arm myself with the DVD using clips from “Cyrano de Bergerac” and “La Belle et La Bete” is as yet unconfirmed: they may well prefer the charms of the (equally relevant) “Shakespeare in Love” and “Moonstruck”, but that is by the by…

Anyway, we have a Client on our side and excited, a good area that has never been mined before in this category, and a campaign that everyone is already happy with on air. This is what’s known as “Pole Position” and I like the way that it makes me feel, it is a very welcome relief from the endless parrying the irrelevances of Travesty Of All Things Gay, or the kind of Account Handlers who come to my office to ask for “Some charts for the presentation”, but can’t elaborate. But let me not go into that dark cave – I am in the sunny uplands of Planning joy. It should last about another 45 minutes…

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Oh I am having a lovely Planner-y time at the moment! I am having to ensure that I don’t usher Dame Pretention into the parlour and settle her down with a piping hot cup of ludicrousness, but I think (at the moment) that I am managing to steer the course right between “My word, that’s so TRUE!” and “Oh fuck off back to University, you pretentious twat!” – but time (24 hours, in fact) will tell…

I’m thinking about the concept of “Beauty” – its archetypes, its myths, its stories and its rules and I am as happy as a Planning Pig in Planning Shit. Of course this has involved a trawl through the annals of film (with a particularly happy two hours spent with Cocteau’s “La Belle et La Bete”, and a particularly sickening four hundred seeming hours spent with that insult to humanity that is “Pretty Woman”) as well as a re-read of the magnificent “The Uses of Enchantment”…

The presentation is tomorrow, and I think that it is what might be called a cerebral trouser arouser. Whatever happens, it is clearly more rewarding than the meeting that Sofa Gonk has had in Istanbul, that I was originally “slated” for, which sounds like the sort of “Is it crunchy crispy, or is it crispy crunchy” sort of thing that makes me want to self-harm.

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