Posts Tagged ‘Planner’

Travesty of All Things Gay has crossed the line: he has (without consulting me at all) hired two Planners to work into me: one of whom I don’t think is good enough to do the job; the other whom is very good – but who won’t work well with me.

So – I have arranged to see Super Nice Chairman on Monday, and have said that I won’t tolerate his current behaviour, or approach any longer. And I mean it. I won this last piece of business (with a spend of £4bn.) – the sort of business which (as a colleague said) you are lucky to win once in a lifetime, and I have been a Planner for as long as Travesty of All Things Gay has been an Account Handler. But he seems to have decided that he knows how everyone should do their jobs – even though he has (as far as anyone can see) absolutely no talent, other than getting on aeroplanes.

So, Monday will be interesting. I’m not going to keep on working in that environment, in that way – I’m too good.

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Friday, 6th April 2007

The long week ends.

My Favourite Client asked me to focus on one brand in particular, recently and I presented a proposed strategy on Wednesday which went better than I ever expected – as in the work that we do off the back of it now will be immeasurably better.

Clips of great ads (many of which, it turned out, our agency had done) and a smattering of Chocolat, Mary Poppins and The Lion, The Witch And The Wardrobe, as well as a whistle-stop tour of the Circe character in literature took us to an exciting and rich area. I like to think that Almost Bilingual Italian Client meant something else when he sent an e-mail commenting on the fact that we had show many “goof ideas”…

Anyway, my return to the Agency was rather unsatisfactory. Both Old Friend At Work and American Diva Friend were out of the office: the former “working from home”, the latter trying to fend off the advances of a client who had asked her to a lunch meeting, and given that it was the last day before the Easter holidays, the rest of the Agency was about as heavily populated as the Marie-Celeste: so my bragging opportunities were severely curtailed. Instead, I spent some time working with Industrious And Brilliant New Creative and Likeable Gifted Planner, which was just as rewarding as blowing my own trumpet to an audience of bored colleagues. 

Still, glad it’s Easter.

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Saturday, 26th May 2007

Two days in New York with the most important global planners.

Sometimes, these things are depressingly awful, but I have to say when Genuinely Nice Chairman opined that there was no other network that could boast comparable planning talent, looking around the room, I agreed with him. That was a nice start and the two days were well spent with some real improvements in the way we will do stuff.

The best contribution came from Famously Unpleasant Creative Director, who did a brilliant presentation called “Lowering Our Creative Standards”, in which he argued that consumers have moved from a craft-based response to communications to an almost over-whelmingly visceral one. Really good stuff: insightful, informed, inspiring and – best of all – actionable.

We ended the two days with a discussion of how we will improve on our (already good) 16 strategic tools. After a couple of hours of discussion, we kicked into the actions and I think we will come up with something that will make a real improvement. Just as the session ended, we received an e-mail from Famously Overpaid Creative Director (although maybe the following will negate that), saying that at the International D&AD Awards, London was the highest awarded agency in the world.

How nice to feel this good about work – something that I haven’t done in almost ten years. The golden glow was compounded as, coming out of Soho House, I bumped into someone from Previous Agency: Duplicitous Man With Feet of Clay (this is his Native American name). It was pleasant enough, but I walked away from the encounter positively beaming at the thought of the company I had swapped for the company I have gained.

A wonderful couple of days: I had forgotten that work could make you feel like this.

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Saturday, 8th March 2008

Only the other day, I was saying to Wife over tea and buns that one of the things that I love most about my current job is that I don’t have to pitch – just work on my accounts.

Oh, the irony!  The very next day, in comes a request from Chairman for me to plan on a Very Big Pitch indeed, one on which I was (apparently, though I never know if I should believe this) asked for specifically by the Client, who has worked with me before.

Bollocks: it’s a lose/lose situation. Even if we win it, my stock can’t get any higher – and it’s far more likely that we’ll lose, thus making me look like an utter retard, who wouldn’t know a strategy if it licked his balls.

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Saturday, 22nd March 2008

The pitch was on Thursday (at least the strategic component of it was) and it went very well: the Client happy with the area and the tone of what we wanted to do, now we have a week to deliver a global launch package in three different languages.

It’s very good work – and it’s been transformed by working with the Spanish agency – and I’ve enjoyed the process enormously. And now that it’s over and we’ve been vindicated, I’ve enjoyed it even more.

We understand that the agency currently on the business (who are rather known for unexcitingly solid work) have (after eighteen months) come up with what is referred to as “an uninspiring banker”, and I think that our winning the business is a very long shot (we already have a disproportionate amount of this client’s global business), but the reaction to our work was so positive that we may be in with a chance. We won’t know for at least a month (the usual round of research being interspersed between the presentation and the awarding of the account), but the creativity, respect and genuine collaboration between all sides has been a wonderfully refreshing shot in the arm.

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