There are many things to warrant a feeling of worthlesness on refelction that one has not measured out one’s life with coffee spoons, but with granulated, freeze-dried-for-greater-aroma-and taste-coffee. Nescafe, MasterCard, Carling – this is what I have “done” – and many brands less celebrated (and some, rather more so). And then there are the people: by and large, they’re ghastly – and so the good and the kind shine all the more brightly in this naughty world.
And in the realms of the good, Jeremy Bullmore, must take poll position.
This is from “Campaign” (the advertising industry rag) a couple of weeks ago, and it deals with a question from an – anonymous – reader questioning the role of NABS, a charity that gives help and advice to people in the communications industry.
Q: How do so many people manage to phone the Nabs Help Line when no-one knows what Nabs does?
A: If you will allow me to say so (and even if you won’t), your question is wholly typical of all smug, self-centred and insensitive people who, however bafflingly, continue (at least for the moment) to survive in this trade of ours; a trade that demands precisely the opposite qualities and characteristics. People who are best at our trade have a deep and instinctive understanding of what it’s like to be people other than themselves. They don’t use the word empathy because they think it poncy – but that’s what they have, in spades. You clearly haven’t. I’m forced to conclude, therefore, that you’re not very good at what you do.
You’re also dumb. As anyone of intelligence would realise, the reason so many people phone the Nabs Help Line (0845 602 4497) is because they’re in need of help: in real need of real help. And people in real need of real help will always find where to find it. So they do: and they call 0845 602 4497 or they log on to support@nabs.org.uk. And they get it.
This year, for gratingly obvious reasons, more people will be in need of more help than for a very, very long time. (Come to think of it, such is the scale of your solipsism, you may be the only person in the country unaware that we’re now in the foothills of the most savage recession for more than 100 years. Source: Ed Balls.)
If you honestly don’t know what Nabs does, go at once to nabs.org.uk. Then exercise such imagination as you possess and try to understand what it feels like to be out of a job, bullied at work, baffled by application forms, bowed by bereavement – or desperately needing to share a flat so that you can afford to accept the place you’ve at last been offered.
And finally, if you’re at all interested in redemption, join in. Give your time, your interest, your support, your public enthusiasm and a great deal of money. Recruit such friends as you may have retained.
When you’ve done all that, I much look forward to hearing from you again.
What a magnificent reply. Everything that makes Jeremy Bullmore the greatest advertisement for a career in advertising is here: his admiration for the industry, his code of conduct – and his beautifully styled riposte to the hideously self-involved individual who (no doubt) thought his comment was “a right laugh”. As a (not very good) advertising campaign has it: it’s good to have standards – and it’s even better to have heroes…
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